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Senagalese farmers open up markets using mobile telephony

HE is the man behind the success of a remarkable project involving information technology and farmers, linking production to markets. Daniel Annerose is the CEO and founder of fthe Manobi Corporation, a small company based in Senegal with a satellite office in France.

Interviewed at the conference, Annerose said most farmers in Senegal are located in the remote areas and are dependent on subsistence farming.

By Remote Rodgers,

WebTimes

Reporter

 

The creation of Manobi-Senegal is a new development in the use of mobile telephony and the Internet in Africa. It will enable millions of producers to be at the centre of their industry or market from their farms and in real time by getting to a mobile or wired terminal.

- Daniel Annerose, founder

 

His internet offering has helped boost profits for rural farmers. “We have succeeded in bringing up commercial farming groups. People are now making their own living.”  Annerose manages the affairs of the company, but he remains interested in the development of farmers and his countrymen. He serves on various local and intyernational agri-business committees.

Manobi offers web services over a mobile network to commercial farmers. Apart from assisting in setting up new businesses, the company also trains farmers. “They (farmers) usually join the company as students or as semi-skilled people,” Annerose says.

The Dakar-born Annerose has partners in different parts of Africa and abroad. He also has strategic partners in South Africa.

He likes soccer and is proud of his national soccer team, which took part in the 2002 Soccer World Cup jointly hosted by South Korea and Japan. The team was the only African nation that reached the quarterfinals.

He obtained a PhD in Biology from the University of Paris XI. He has a degree in computer sciences and describes himself as “permanently hooked into the field of ICTs”.

 

 

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