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Cape Sonke Route

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Global internet marketing for Cape township tourism

This project aims to bring the benefits of world wide marketing to Cape Town's townships and their crafts. There is a keen focus on income generation and job-creation opportunities from tourism.

Take a look at www.africandream.org

 

 

Phases of the project

The first phase achieved a high level of success through mobilising largely micro-enterprises in the formal and informal sectors of township tourism in the Western Cape called Sonke Cape Route Forum. There is an involvement of the University of the Western Cape's fledgling research unit of the Department of Information Systems that allows for participation in the African Dream website that promotes main-stream and off-the-beaten track tourism from Cape to Cairo.

The second phase aims to quantify the impact that internet exposure has had on tourism entrepreneurs in the Sonke Cape Route Forum. It aims to go further to research their information and communication needs and will seek to find at least three technical solutions that could further strengthen the Forum and this sector of tourism in Cape Town.

Alongside these solutions will be ongoing capacity-building in the Forum to encourage the use of appropriate information and communication technologies relevant to strengthening the goals of the sector. Phase 2 will also document case studies and provide some comparative literature findings from similar community and cultural tourism sectors in South Africa.

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ICTs for Sustainable Development

29 August 2002, Midrand, South Africa
World Summit for Sustainable Development

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